Startup founders who want to become company CEOs know that
what got them this far won’t get them to the next level.
Climbworks helps you get there with experts who’ve been there and done it.
This means less stress, less time wasted and a faster transition to building a professional, high growth business.
A SCALEUP BUSINESS IS VERY DIFFERENT TO A STARTUP
It has validated product-market fit and is ready to focus on revenue growth
It has an increasingly profitable business model
It is focused on reaching beyond early adopters
It has transitioned from product focus to brand storytelling
It’s moved from sprints to reliable systems
It is professionally managed
It has a culture that delivers
Making these shifts is challenging and even scary for many founders. It’s a gear shift that can cause friction and burn up valuable resources. Climbworks helps you navigate these challenges successfully.
What we do
Unlike most advisors or consultants we WORK with you to bridge the gap between startup and scaleup across several key areas:
Revenue: We will build a revenue growth engine backed by a compelling brand that is ready to go the distance as you expand into new markets and products.
Profit: We will show you where you are profitable and how to spend it intelligently.
Operations: We will build reliable operations and marketing channels
Team: We will help you build a professional management team and coach them until they are ready to replace us.
Culture: We will help you build a dynamic company culture focused on execution
How do we work?
We join you as part-time, interim executive directors. We identify the key steps towards scale up success and then implement professional, systemised approaches that help you consistently deliver them. We wrap that up in a culture of execution and help you build & develop your management team. Once you have achieved scale readiness and we’ve helped you find our replacements we say goodbye.
We provide you with:
A world class Marketing Director who will work with you to:
clarify your value proposition
define the customer segments you need to target to grow
establish a clear competitive positioning for your brand, products and services
develop a dynamic communications plan to acquire customers fast & efficiently
create ongoing customer development feedback
monitor performance to enable agile decision making
embed a culture of challenge & creative thinking to consistently deliver fresh ideas
The express aim is to accelerate your ability to acquire customers efficiently whilst carving out a market position that you can own
A Strategic CFO/COO who will work with you to:
ensure your unit economics, including your revenue model, are ready to scale profitably
Build a financial dashboard to help you understand and manage your profitability as you scale and make intelligent decisions as to where to invest your limited resources
Build systems to harness the power of your people and capabilities
Our focus is on optimising how you use available resources in order to drive profitability which you can use to invest further in the business
Together we also help you:
Build a system of Objectives and Key Results to make sure everyone is focused on the right priorities
Coach and train your team to make them scale ready
Recruit your management team
If necessary use our network to form bespoke teams to help you take on specific challenges
Here are just 3 examples of how we most often help growing businesses
Financial: build a dashboard to show you where the money is
You achieved product-market fit but now need to develop a thorough understanding of your unit economics and customer acquisition costs, so you can make intelligent decisions about where to invest your limited resources.
BRAND & MARKETING: DEVELOP A ROBUST BRAND THAT’S READY FOR GROWTH
The most efficient way to accelerate growth and reduce customer acquisition costs is to develop a clear and consistent brand position that your market finds immediately compelling, express it creatively and efficiently whilst backing it up with a company culture that delivers the brand’s promise.
OPERATIONS: BUILD SYSTEMS THAT ARE READY FOR SCALE
As any business scales it’s important that efficiency improves and ultimately, it’s the job of process design & systems infrastructure to deliver BUT without forgetting that your people remain a critical component.
For a more detailed look at how we work click here
We simply love helping ambitious founders develop their management & leadership expertise. We do not believe we can do this unless we’re embedded in your business. For us it’s vital that we roll our sleeves up and work alongside you as you evolve your growth strategy under rapidly changing, uncertain conditions. We’re also keen learners ourselves and we make sure that we research the latest thinking on how to grow successful businesses.
How LONG DO YOU SPEND IN MY BUSINESS AND HOW much does it cost?
We have a minimum engagement period of 6 months. We don’t believe we can really make a difference if we engage with you for less time. In that period we would expect to spend approximately 50 days working in or on your business.
We recognise that your cash is limited so we are open to designing a fee structure based on an agreed combination of cash fee, performance-based fees and even equity to fit your circumstances. We’re open to suggestions.